Using the iPhone

Yesterday the iPhone came out… and my brother was one of the many in line all day to await its arrival.

He was in Dallas, Texas at the Apple store, where, across the street, a company called “Current Energy” is located.

All day long this company gave away things to those in line, including water, chairs to sit on, employees to hold your place, use of their restrooms, t-shirts, and pens and pins with their logo.

Instead of thinking of this as, “Oh great, iPhone comes out today and all these people will be wanting to use our restrooms, take up our parking spots, and generally be annoying,” they thought, “What a great opportunity to get our name out there!”

And it worked!

Not only did I hear of it (while driving from Albuquerque, NM to Springfield, MO), but their logo is now permanently plastered on news articles around Dallas about the iPhone and interviews with those who waited inline.

What a great example of turning someone else’s hype into a marketing tool for yourself!