Using the iPhone
Yesterday the iPhone came out… and my brother was one of the many in line all day to await its arrival.
He was in Dallas, Texas at the Apple store, where, across the street, a company called “Current Energy” is located.
All day long this company gave away things to those in line, including water, chairs to sit on, employees to hold your place, use of their restrooms, t-shirts, and pens and pins with their logo.
Instead of thinking of this as, “Oh great, iPhone comes out today and all these people will be wanting to use our restrooms, take up our parking spots, and generally be annoying,” they thought, “What a great opportunity to get our name out there!”
And it worked!
Not only did I hear of it (while driving from Albuquerque, NM to Springfield, MO), but their logo is now permanently plastered on news articles around Dallas about the iPhone and interviews with those who waited inline.
What a great example of turning someone else’s hype into a marketing tool for yourself!
Yep, it was pretty cool the way they helped out. I probably would have had to leave and stock up on water if they did not provide it for us. Of course I’m posting this reply from my new iPhone :)
Wow! What a novel idea to market your business! Wow!
http://www.engadget.com/2007/10/21/no-guy-in-a-coma-no-missed-iphone-launch-no-kidding/
Ha haaa, you have been on digg BIG time!!
I wonder if you’re the one who’s using that pic for the fake story on iphonesavior.com, or if they just used it for themselves….
Hey, isn’t that Geoff Evila in the picture. He sure did bounce back from that coma.
And then others use your picture to present a fake story: http://www.iphonesavior.com/2007/10/out-of-a-coma-i.html
Yep… I knew I was on Digg after seeing my hits sky-rocket today!
Just to make sure there is no confusion… the guy in the picture above I do not know. My younger brother was in line behind him (a few people) at Dallas on opening day… so I knew this guy wasn’t the dude in the story.
I believe that story was probably written as satire (or fun) though… that’s just my reading of it at least.
Glad to see the internet works though! Now if we could all make sure to double and triple check Wikipedia facts! hahahaha
The guy’s name that is pictured is “Ben Lack.”