
There have been a few ideas I’ve heard of lately that I have thought are really great marketing ideas. Criss Angel’s “FreakYourMind.com” is one of them. Using a medium that is ever more familiar, and playing on the fact that people 1) love being fooled, and 2) love fooling their friends, he has come up with a self-perpetuating campaign. (Make out the email to your friend like it’s been forwarded around a lot… it works even better!)
Well, today I was, once again, reading Seth Godin’s blog and found yet another one. This restaurant in California is having its customers play “rock paper scissors” with the person taking your order. If you win, you get one dollar off your meal.
I agree with Seth… this is a great way to humanize the line worker! It’s a way to make the day a bit different than the normal routine. Like replying with a bit of trivia when someone asks, “What do ya know?” It gives people a smile, and gives their day that little twist of “zest” we’re all so often missing.
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